Gamification and AI in retail: a winning combination for your web games.

To celebrate the 85th anniversary of the Dark Knight, we launched an online game in several French cities on October 10, 2024. This web-based initiative, complemented by physical kiosks offers fans an immersive and personalized experience that plunges them into the fascinating world of Batman. The event continued until January 2 thanks to our game kiosk rentals deployed in specialty retail stores, supermarkets, and Flunch restaurants.

A contest to provide a bespoke omnichannel experience

The marketing game centers on a flagship activity: allowing participants to create their own comic book cover, an idea inspired by Batman's very origins. By paying tribute to his roots, we invite fans to become the authors of their own story, at the crossroads of heritage and innovation!

A contest in three simple steps

1. Choose a cover inspired by the Batman universe
   Participants can select from four iconic designs:
   • Batman
   • Joker
   • Batgirl
   • Harley Quinn
2. Personalization
   Fans add their first name or nickname and upload a photo to complete the cover.
3. Form
   Before finalizing their creation, participants fill out a simple form with their first name, last name, and email address to receive their creation and enter the prize draw.
4. Validation
   The final cover is sent by email, providing a unique and personalized keepsake.

To boost the impact of this campaign, our photo kiosks were deployed in several specialty stores, supermarkets, and Flunch restaurants across France. This omnichannel approach allows consumers to participate in-store, following the same steps as online, with the option for immediate printing or email delivery.

AI at the heart of our web games

Our gamification and marketing activation solution integrates advanced artificial intelligence for total immersion: during personalization, the photo uploaded by the participant is automatically integrated into the graphic style of the chosen cover. Thanks to AI, it is transformed into a custom illustration, delivering a flawless visual result that stays true to the comic book aesthetic.

A prize draw to keep the magic alive

All participants are automatically entered into a prize draw for a chance to win a trip for four to Parque Warner Madrid. An additional way to boost engagement and reward customers.

KPI tracking: Visibility at both head office and local levels 

Thanks to our contest builder, we were able to track KPIs specific to the campaign in real time, both at headquarters and locally in the partner stores where the kiosks were deployed. This comprehensive and detailed visibility, including the number of entries, completed creations, engagement rates, and collected data, allows for an accurate assessment of campaign performance.

Marketing games for activation and personalization

This campaign highlights the power of gamification to create engaging experiences, designed for retail and brands looking to connect with their customers.

Our custom solutions transform every customer interaction into a memorable experience. Whether you want to boost sales, build customer loyalty, or enrich your databases, our expertise ensures a successful activation tailored to your needs.

Ready to launch your own interactive campaign? Contact us today!

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