La Laitière Combines Web Game and Point of Sale Animation

La Laitière Combines Web Game and Point of Sale Animation

To highlight La Laitière's new signature, “It’s so good to take the time,” we implemented an innovative campaign for the brand that was deployed both in-store and digitally.

An Omnichannel Competition and In-Store Experience

Creating a strong visual presence was at the heart of our approach. Our team worked carefully to create attractive, consistent visuals that reflect the authenticity and quality of the brand's products. This graphic identity was applied across all communication channels to capture consumer attention and increase product visibility and appeal. We also branded end-cap displays and refrigerated units in all partner stores, highlighting La Laitière's six top products. A variation was also applied to the packaging.

In-store experiential activation with purchase-required game

We set up an experiential activation in 20 retail locations, offering DIY activities accompanied by discounts, centered on the new brand signature, “It’s so good to take the time.” This signature invites consumers to appreciate life’s simple, authentic moments—a message perfectly in harmony with La Laitière's values.

An Instant-Win, Guaranteed-Prize Mechanic!

We designed a guaranteed-win game integrated into the brand's main website. Linked to the purchase of La Laitière products, it offered consumers a pack of 10 photo prints and the chance to enter a draw to win a family trip. In addition to boosting sales, this activation increased traffic to the La Laitière website. Consumers appreciated the interactivity and rewards, which helped strengthen their connection to the brand. This interactive approach created a genuine brand experience, building a strong bond and lasting memories between consumers and La Laitière. The success of this campaign is a testament to our expertise and our commitment to offering innovative, impactful solutions to our clients. To learn more about our services and how we can help your brand shine, contact us!

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