In-store Jackpot game: Nautilus Food’s phygital activation with Weezio

To drive in-store interaction while generating qualified data, Nautilus Food partnered with Weezio to design a phygital activation centered around a Jackpot game accessible directly from a smartphone.

A simple and fun mechanic that extends the in-store experience into the digital realm, while giving consumers a real reason to participate.

A web-based game accessible directly from the point of sale

At the heart of this activation, a customized web game allowed consumers to participate directly from their smartphones. From the display installed at the point of sale, visitors were invited to access the game and try their luck at winning one of the two prizes up for grabs. The journey was designed to be fast and intuitive: no app to download, the experience is accessible directly from a mobile browser.

This mobile-first approach simplifies participation and creates a seamless bridge between the physical activation and the digital experience.

A phygital mechanic to boost the in-store experience

The activation relies on a simple synergy: attract attention at the point of sale, then extend the interaction digitally.

The physical display invites consumers to participate, while the Jackpot game adds a fun dimension to the experience. In just a few steps, anyone can try their luck and discover their gaming experience.

Digital thus becomes a true extension of the retail promotion, with an experience accessible directly from a smartphone. For marketing teams, this mechanic also goes beyond a simple in-store event by creating a digital touchpoint with participants.

A custom gaming platform for Nautilus Food

For this campaign, Weezio developed a custom web gaming platform, tailored to the Jackpot mechanic and the Nautilus Food brand identity.

The goal: to offer a seamless experience for participants while centralizing campaign management on a single platform. Weezio also handled the data collection, moderation, and entry management. A solution that allows you to manage the entire digital campaign without juggling multiple tools or operational steps.

Gaming as a data collection lever

Beyond just engagement, this campaign allows Nautilus Food to collect qualified data from participants.

Gamification makes this collection feel more natural: the consumer enters the experience through play and is willing to provide their information as part of their participation. Every entry thus becomes an opportunity to better understand your audience and create a new digital touchpoint.

Marketing games are no longer limited to just creating engagement: they can also become a powerful data marketing lever. To discover the various mechanics available, check out our marketing game catalog.

End-to-end campaign management by Weezio

From game design to participant management, Weezio supported Nautilus Food throughout the entire process.

The gaming platform, the phygital experience, data collection, and moderation were all centralized to ensure the campaign ran smoothly.

This turnkey approach allows marketing teams to focus on their activation and communication, while Weezio handles all digital and operational aspects.

To learn more about our support services, check out our marketing game platform.

From point of sale to digital: a more interactive experience : The Nautilus Food activation illustrates how a web game can enhance an in-store campaign by creating a true phygital journey. By combining physical elements, a Jackpot game, a mobile experience, and data collection, the campaign becomes a full-fledged consumer touchpoint.

At Weezio, we design custom marketing games to drive sales campaigns, build interaction, and turn every entry into a data collection opportunity.

Discover our promotional mechanics and our solution dedicated to data collection through gaming.

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