Marketing games and customer loyalty: the Patapain case study

To celebrate its 40th anniversary in stores, Patapain took on an ambitious challenge: to turn every purchase into a memorable and engaging experience. By leveraging marketing games from Weezio, the restaurant chain deployed an innovative phygital strategy that enhances its loyalty program while creating a moment of surprise in-store.

A dual marketing game strategy to maximize engagement

The campaign is based on a physical scratch card handed directly to customers at the checkout. Simple, tangible, and immediate, it creates a moment of fun and anticipation from the very first interaction.